To start, you should know what influencer marketing means. It is now defined as a method to use key individuals who are authoritative and influential over potential customers. This approach is different from traditional marketing where the brand directly engages with the audience and convinces them to purchase their product or service. Thanks to social media, influencers can easily connect with people on a personal level. But what really makes influencers unique and why am I opting for them?
Influencers Marketing Is More Trustworthy
The thing you need to understand about influencers is that they don’t work as an organization or something that should be recognized as one. They are merely human beings like you providing their opinions as an average Joe.
This makes their promotion subtle and believable rather than orchestrated advertisements you see on TV or hear on the radio. Although it doesn’t mean that the way they advertise your brand should be boring. They can be as creative as you want them to be, too – without making it overdone.
As their followers have been following them for who they are or for their expertise in that niche, they will surely trust whatever the influencer is telling them. So, when you have an influencer to represent your brand, you can count that the majority of his/her follower will look highly of your product or service.
Influencers Have Higher Reach
Believe it or not, influencers have a higher chance of providing you more exposure than ads from search engines. Why? That’s because most of what they do is organic, and that kind of content lasts way longer than any other.
So, every time the influencer gets new followers, even if the promotion he/she did for you was quite old, there is a chance that one of them will see it and – hopefully – reacts on it by buying your product.
Furthermore, influencers tend to have a huge network of loyal followers. The more loyal they are, the more likely they’ll patronize anything that comes out from the influencer they follow – including the ads that you’ll benefit with.
Influencer Marketing Indirectly Improves All Other Marketing Efforts
In a nutshell, influencer marketing runs parallel with all your other marketing efforts such as SEO and SMM. Why? That’s because almost every legit influencer has a website and social media presence. And those two are the most effective marketing mediums of today.
You can always collaborate and ask an influencer to publish a new blog post about your brand and get a backlink (which is crucial to improving your search ranking). And when it comes to social media, they can always tag you every time they do a promotion for you – exposing not only a particular product but you, as a brand, in general.