For any venture in life, always prepare for the worst. Why the worst, you say? That’s because, if you can overcome it, you can overcome anything else that gets thrown at you. This is why it is important to ready yourself when you want to pursue a social media strategy.
Today, if you want your business to succeed, you must have a social media presence. It brings you three concrete things: connection, exposure, and growth. This is why millions of businesses try to conquer a huge following on social media. However, only a few are lucky enough to get connected and improve their overall reputation and value. What causes that? They get stuck in the most challenging aspect of social media.
This is where almost every business fails. I literally mean every failure has this as its main cause – commitment. Just like marriage, you can’t deny that, at some point, the fresh bright spark fades. It flickers occasionally, but not as luminescent as before. This happens, too, on social media.
Some of you, perhaps most of you, are tired of the seemingly useless posts you do that result in zero engagements. Even if you are doing your best and giving all you’ve got, following every tip in the guidebook, it just seems to fail. And at that moment, losing the will to continue is where you fail.
Never believe you’ve tried everything, because there are always ways, and sometimes, abiding by the rules alone does not assure success. Experiment and try new ways, or even start at the very beginning again, but do not give up. There are thousands of reasons it’s not working. It could be your profile name, the targeted audience, the website you have, and even the goal you’ve established. Always have an open mind and look outside the box. I’m trying to say that, just because you’ve failed at one point, it doesn’t mean you will fail again on the next attempt.
Prevention and Solution
The best thing to make sure you won’t experience this is by preventing it and getting ready. One thing you should prepare wholeheartedly is to have a defined realistic goal. Once you have that, prepare to have a system. Many people fail to continue because they think their goal can’t be achieved. And that is the answer; some of you might have a goal to earn millions in a year. And, after a year, they quit because they didn’t get a million! But that is just unrealistic.
Make it a million in five years or 1000 likes or have 200 followers in your first month. This is easier, more inspiring, and greatly motivating to build more goals. And you’ll be surprised that success became this easy.