After you’ve gained some followers for your business on Facebook, Twitter, Instagram, and everywhere else, it’s essential that you make the most out of it. And there is nothing better than making those social media followers into paying, loyal customers. Of course, the more customers you have, the more money you get. But to do that, you have to level up your game and prepare for some improvements on your social media strategy. Here are a few efficient ways of converting your followers into customers.
Three Things You Can Do to Make Your Social Media Followers into Customers
Start Educating, Stop Convincing
When it comes to selling your product to your audience, it’s never a good idea to tell them “they need it.” It should be them saying “we need it,” – proactively making them see that your product or service is something that they require. To do that, you need to stop selling but start educating. Don’t just showcase your product with a significant discount or promo without even letting them know every advantage they get from it. They’re well aware you have something to offer, what they don’t know is how your product will have an impact on their lives. Pitch your product after sharing four to five posts about how it helps their lives become better before obviously selling it to them. Share infographics, images, blog posts or articles on social media about how your product works, why it’s efficient, and what makes it better than your competitor’s.
Be Personal, Connect With Your Social Media Followers
It’s not all about being a business. Remember, people buy from people – from those who make it happen. And you are the reason why your product or service exists. Letting them know you on a personal level with them will help them trust you easier. Do live videos or answer direct messages as much as you can. Ask them questions; know who they are by sharing who you are. Know what they want, and how you can meet their needs.
Be Unique – Skip Copying Someone Better, Be a Better You
Simply be yourself. There is no reason to become someone else; doing so is just as good as letting them know who’s better. Take note that people love originality because they can relate to it and it shows you’re being real. Be bold and try new ways, designs, and strategies to market your product or service. Being a copy is annoying. If your competitor uses songs in their advertising, dance it off and take the spotlight – no need to be a backup singer.