If you’ve been practising SEO (search engine optimization), keywords or key phrases should be fairly easy for you to understand. For those who’re unaware of it, it’s basically search terms that you want to rank your website for on a SERP (search engine results page). It’s the one you see on Google once you search something. You want to rank your website to the top of a SERP because doing so will help you gain more web visitors. Of course, the more visits you get, the likelier it is for your website to be successful. However, you should also know that using keywords should not be limited to site content alone; it should also be used on social media, too.
Keywords in Your Social Media Content
Utilizing keywords in your social media account can bring in a lot of benefits. And the main one is getting the exposure that will potentially lead to new followers. It doesn’t matter what social media platform you’re currently using, what matters is that you input them in your bio, image captions, posts, and anywhere else that you can.
Just like Google, Bing, or any other search engine, most or almost all social media platform have their search engine as well. Some people nowadays tend to use built-in search engines provided by the platform to search for anything – which could also mean they’re searching for your product or service.
As time goes by, social media’s result pages become smarter. Take Facebook, for example. It now provides result filters such as “people, groups, pages, and even posts,” which is extremely useful for the users.
What Is in It for You?
Well, if you have a business page, utilizing the best keyword for your business could mean luring in customers. If you have a local business, say a flower shop, in San Diego, you can make use of the key phrase “San Diego Flower Shop” on your profile and your posts. Every time someone will search for it, there’s a huge chance that your page will pop up and hence expose your business – if they like it, they’ll buy. And, at the same time, they’ll also follow your page account for future transactions; they might even recommend you to their friends and family.
Furthermore, it may even be picked up by search engines themselves – which is pretty common to happen once a lot of content builds up. It’s easy, and it brings in desirable results. There’s absolutely no reason not to do it. So, what are you waiting for?