Social media is an excellent tool for you if you want to boost your personal branding. It can help you develop your own identity and highlight yourself in your industry. You can also create connections with other players in the same business. Having a network of fellow entrepreneurs can help you in developing your strategy and in identifying potential clients.
What social media platforms are best?
Facebook, Youtube, and Instagram are the top three social media sites right now. Facebook has more than two billion monthly active users, Youtube has 1.5 billion, and Instagram has 800 million.
I recommend you to focus on one of them to establish your reputation. Since you already know which social networks to use, let’s proceed to the things you need to do.
Identify your areas of expertise
You can’t successfully boost your brand if you don’t know your expertise. This element helps you in making yourself unique. The Internet is filled with professionals, so you need to find out what makes you stand out.
To help you with this step, here are questions for you to answer:
- What is that one thing you’re best at?
- Will your interest in it remain even after a year?
- What topics are you willing to spend hours to read?
- What makes you passionate?
Join the right organizations
Most social media platforms have a group feature. If you come across an organization that focuses on your area of expertise, join. You’ll be able to connect with other experts and expand your authority.
But there are times when rivals overcrowd groups. So why not create your own group and invite people who share the same interest.
Socialize with the group members
Now that you’re a part of an organization, you need to connect with the members. Post regularly to the group and reply to comments. Your content must contain your skills and knowledge. And when you respond to their questions, you are assuring people that you’re proficient in that area.
Also, don’t forget to update your own feed. Potential clients from the group might visit your profile. It’s not good for you if they see your last post dated from last month.
Have consistency with your feel
Being consistent is the best way for people to remember you. You can use a unique catchword in your updates. When people see that word or phrase, they will know it is you. It differentiates you from your competitors.
Start boosting your brand now!
All you need to do is: know what you’re good at, find the right organization to share your expertise, create connections with others, and be consistent. You can do it even by yourself.