One of the best things about technology is that it’s always growing – it just never stops. And one of its fruits is Facebook’s Messenger app. This powerful, easy-to-use tool is now a primary means of communication, currently used by 1.3 billion monthly active users. It’s quite a goldmine for entrepreneurs, right? However, being a personal messaging app, it doesn’t have the power to easily, quickly answer business-related questions. Nor does it have the power to broadcast information. In comparison to many social media platforms where you can just post and pin a major update that should answer a customer’s query, this app is too constrained. Luckily, that’s only the case if you’re not familiar with the Facebook Messenger Bot.
What’s a Facebook Messenger Bot?
Have you ever messaged a business page on Facebook? Odds are, you have, and you might have experienced getting an answer right away with a few selections in the reply. The one responsible for that is the Facebook Messenger Bot. A “bot” is merely software that automates any task, and in this case, answering and even sending messages.
But What Makes This Bot Special?
Good question, you might think that this bot is just like any automated messaging system seen on most business websites. However, that is not the case. The bot you can create on Facebook Messenger is unique. It uses a powerful, growing artificial intelligence provided by, none other than, Facebook. And it’s called Wit.ai Bot Engine.
Wit.ai can turn natural language to systematic data, meaning, it can understand and analyze everyday words and context. Furthermore, it learns from it, too – thus, it becomes better as it ages. Think of it as a child that becomes smarter every time it converses with someone.
Should My Business Have the Facebook Messenger Bot?
Well, that’s the million dollar question. You should know that even though it’s an excellent way to improve your connection with your customers, it requires a lot of resources to make it functional enough. It may take months to develop a bot that’s good enough for your liking, and months more to test if it’s worth the expenditure. And like most investments, there’s always the risk of failure. The only person who can answer that question correctly is you.
However, here’s a question that will help you decide if you should give it a shot:
Will It Help Your Customers?
A very general question, but it’s a lifesaver. A bot, no matter how well-developed, can’t answer everything. That is especially true if the nature of your business is to provide personalized services such as designing a website, a house, or interiors. Personalized services, in most cases, will have customers asking about the rate, but it boils down to their needs. And letting an AI be responsible for providing them how much might end up badly.
Overall, Facebook Messenger Bot is a powerful tool that can truly help bridge businesses and customers. However, it’s still new, and I can’t give a solid recommendation yet. But from what I’ve seen so far, it’s definitely promising and may fully bloom in a couple of years from now. What do you think?