When you think about it simply, there are only two things needed to run a business. First of all, you need to have a product or service. And second, you just have to market it. The latter is the one that makes a lot of entrepreneurs lose their minds. Why? That’s because marketing is where you have to interact with people to make them buy whatever you’re selling. Luckily for you, I have three actions that in social media that’s proven effective at making your customers purchase.
Social Media Actions that Makes Them Buy
Have you heard the phrase, “The early bird gets the worm”? There’s a huge chance that you have. And it simply applies to this one. The faster you reply to inquiries (comments or direct messages on your brand account on social media), the better the odds of making them successfully buy what you’re selling.
Why? That’s because there’s a huge chance that when you reply early, they’re still facing their screens. It means they’re still in the process of whether they should purchase it right away or not. They’re eager and impulsive; they just need a bit of a “push” (convincing) to tap that “buy” button from your website. And if you could be there to clarify and ease their doubts while they’re still hot, you get them to purchase.
According to Sprout Social, 48% of the general public on social media would buy from a brand that’s quick to respond.
Share Valuable Content
Other than being able to reply quickly, you also need to feed your audience with some useful information. There are a lot of mediums to do that. One that’s a staple for most brands nowadays is by doing blog posts. It’s quick to access, easy to read, very shareable on any social media platform, and it brings in traffic to your website.
Just take note that it doesn’t always have to be about your product. It can be something interesting that still backs your product’s credibility. It can be about the origin of your product’s material, the causes your product supports, or how your product helps their daily lives.
Lastly, being able to compromise your earnings once in a while in exchange for your customer’s pleasure is worth it. Although you do earn a bit less, you get exposure in return – people always love to share things that are on sale. And to tell you frankly, getting publicity is always an investment. Not only are exposing your brand, but you’re also getting a lot of empathy, too.