Cross-promotion on social media is one of the most effective marketing strategies to grow your followers. However, most of you are using it in a very crude manner. Thus, it won’t produce the same results as when big-time brands do it. If you cross-promote by simply saying check me out on Facebook, Twitter, or elsewhere, … Read more
Have you tried using videos in your social media marketing strategy? Promotional or not, let’s face it, videos are one of the most effective ways to gain engagement. However, I’m curious as to how great were the results if you ever did try using videos. If it wasn’t good enough, then there’s a huge chance … Read more
With so many social media platforms out there, it is difficult to focus on a single platform. That’s because each platform has its own type of audience and you want to get the most out of everything. Well, I can’t deny that having a lot of exposure does provide great benefits. However, focusing on each … Read more
One of the biggest predicaments of online marketing is choosing the best social media platform for your business. No matter how advanced we are, there is still no one-stop solution. Each social media platform has its own ups and downs. This is why it’s crucial that you’re investing in the right platform to optimize the … Read more
For as long as I can remember, each year has always been full of excitement, adventure, and surprises – whether in real life or, of course, in social media. With my years of experience on the latter, I think that some of these surprises can be anticipated. But, it won’t be amazing if I’m just … Read more
You must have wondered, by now, why one of your posts is getting tons of like, shares, and comments when that post simply comprises an image and a little quote. Are you still having no clue what’s in it that made it so successful at garnering a huge amount of attention and engagement? Probably, just … Read more
Are you experiencing a few disappointed customers, here and there, leaving some nasty comments? Do not worry as this is natural. There is no perfect business, you know. Sometimes, no matter how hard we try to make them happy, there are moments when the world seems to be against us. Since we can do nothing … Read more
One of the most satisfying things to experience in life is progress – success that truly can inspire and motivate. Many of you are thriving hard to attain progress in your social media ventures to improve your business. But are you aware if it is progressing? And, if the social media strategy you use is … Read more
With the growing competition in social media marketing, without a clear perspective of what should be the priority in one’s strategy, failure is inevitable. There are so many businesses trying to maintain and grow their social media presence. But most are just staying afloat or lifeless. The main cause for such catastrophe is simple; entrepreneurs … Read more
As your business/brand grows, so will your followers, fans, and, of course, your customers. It brings you towards greener pastures, but like any business, never will you experience a total absence of negativity – the haters, especially on social media. No matter how hard you try and no matter where, social media or any part … Read more