Next year will be packed of new trends and technological feats for everyone. And with that being said, there are more reasons to use social media for your business than ever before. On this article, I’ll be listing seven solid social media advantages for you to consider. It doesn’t matter if you just started your business. What truly matters is if you want to grow or not, and opting for social media marketing is now a necessity for growth, and using other services like ecommerce seo services are also useful to improve your online presence and overall marketing strategies.
Seven Social Media Advantages for Businesses in 2019
One of the best social media advantages for 2019 is cost-effectiveness. Advertising on social media is far cheaper when compared to traditional advertising and promotional activities. But what makes things even better is that you have total control over how much you’re going to spend on the ads and who you want to target. That feature alone allows you to feel unpressured, giving you more balance and stability in your decisions when it comes to marketing on social media.
Nowadays, Facebook, Twitter, Instagram, and even YouTube has improved their analytics system significantly. You can see precisely who were reached organically and through paid ads. The point here is you are able to track progress in real time. Aside from that, there are now so many third-party evaluation and analytics tools that can check all your accounts in one place. Not only is 2019 going to be a smooth run even for not-so-tech-savvy people, but it’s also going to give tons of options depending on specific needs.
Before, most interactions where done by hours apart, which is still better than the old days where email responses took days and physical mails took weeks or even months. Today, however, it takes seconds to interact with your customers. You can reply to messages immediately when you’re active during business hours. Also, you can set up a messenger bot to do it for you or go try live streaming and interact through talking and showing!
Visible Brand Reputation
Back in the day, YouTube has the most reliable and easy-to-track content quality. That was due to having the dislike button. And the site’s comment section is very visible when compared to all other platforms.
Today, Facebook and other platforms have an even better output as they can react how they actually feel with regards to your content. And to make things even better, they allow users to review pages and businesses without any effort. It may seem like a bad idea for small business to use this feature as it makes them vulnerable, but in reality, it’s going to help a lot as they can improve through receiving suggestions.
Furthermore, they can ask the user to revise and make the review better if the business is able to fix the issue or compensate. In time, it will allow new and potential customers to gauge a business’ performance through the review section. It’s a stronger means to convert people as these reviews are always often authentic and relatable.
This year, it was very obvious that the leading feature that’s often used by everyone was “Stories.” It’s a type of content that expires after a day that’s available on almost every social media platform. With such feature, businesses can make use of them to provide quick updates faster as they do not require so much preparation (and people actually prefer it to be crude rather than high-quality produced). Furthermore, they’re easier to market as most platforms prioritize them to be seen faster than any other type of content. And most of the people using phones prefer to watch them compared to scrolling.
This year, it was very obvious that the leading feature that’s often used by everyone was “Stories.” It’s a type of content that expires after a day that’s available on almost every platform now. With such feature, businesses can make use of them to provide quick updates faster. Furthermore, they’re easier to market as most platforms prioritize them to be seen faster than any other type of content. And most of the people using phones prefer to watch them compared to scrolling.
You can target any audience without using ads on any platform. By just searching for the right keyword, you can see people interested in that keyword and try to reach them. On Facebook alone, there are millions of groups with specific hobbies. You can join on any of those group to market your product or service if you think you can bring value to them. On Instagram, you can try searching for hashtags and comment on those post to get exposure.