Today, social media is a norm for businesses to survive. Without it, improvement is extremely difficult to achieve. This is why being engaged on social media platforms is a necessity for companies – big or small. However, it should not be limited to being present on multiple platforms alone. Each profile should be active and is driven by purpose, along with having a good connection with your audience. Last, you should know exactly who your audiences are, what they like and hate, and when to post to drive more engagement.

This is very tricky for newly starting companies as they’re still unaware when to post. Luckily, a report published on BrandMentions shows these numbers:

For increased engagement and likes, best interval to post on Instagram in general is Sunday, 3PM – 9PM CDT.

Every Niche Is Different on Social Media

Even with this very reliable data, it should still be understood that it doesn’t work 100% of the time. It is still a better option to study your niche rigorously to know when it would be the best time to post. Give yourself a week or a month to observe and analyze the results. If you think it isn’t accurate on your end, then try what you think works best from your observations. Just rely on your data as much as possible for better accuracy. Remember, every industry works differently, so there is no easy way on this one but to try and try.