With the current trend, I think it’s safe to assume that everyone reading this is familiar with live streaming. Facebook has it, Periscope started it, and every other social media platform is boasting it. The way I see it, it’s not just a means to share a live video, it’s a gold mine that can … Read more
If you’ve been using Instagram, Twitter, and Facebook for quite some time now, I believe you’re very familiar with hashtags. For those who aren’t, it’s more of a means to categorize or label posts on most social media channels. They act as clickable links that when clicked, they will bring you to other posts that … Read more
If you’ve been long working in a busy business world, you know that customer retention is far more effective and inexpensive compared to customer acquisition. This is why you should put more money in retaining your customers than trying to get new customers. However, studies still show that about 82% of customers in the US stop … Read more
If you’ve been practising SEO (search engine optimization), keywords or key phrases should be fairly easy for you to understand. For those who’re unaware of it, it’s basically search terms that you want to rank your website for on a SERP (search engine results page). It’s the one you see on Google once you search … Read more
One of the first things that users instantly want to know once they visit a profile on any social media platform is their bio. A social media bio is where you can freely tell them anything you want to about you. However, it doesn’t mean that whatever you write will be good enough for them … Read more
As everyone knows, one of the fastest ways to connect with other accounts on almost any social media platform is through commenting – may it be on their profile picture, cover, or posts. But did you know that it can be a means to grow your followers or audience on social media exponentially? It’s called … Read more
Did you know there are a lot of small-time businesses that cross promote each other, without affecting or stealing their audiences and potential customers? This practice is fairly common on social media, though it is done in a very discreet way. It is beneficial for businesses trying to gain more followers and fans. Not only … Read more
For any venture in life, always prepare for the worst. Why the worst, you say? That’s because, if you can overcome it, you can overcome anything else that gets thrown at you. This is why it is important to ready yourself when you want to pursue a social media strategy. Today, if you want your … Read more
One of the most common problems we all have when it comes to marketing online is content creation. Sometimes, we just run out of ideas for our social media content. And to tell you honestly, I also experience this kind of problem. However, fret not as I have three quick ways to get over it … Read more
After the big malware incident, “WannaCry (ransomware),” it has come to my attention that everyone should not only install an antivirus or antimalware program but should also be more cautious at what they’re engaging at. And one of the most common things you should be aware of that are just as vile as any malicious … Read more