Why viral content? Well, that’s obvious. The audience, the recognition, and the hype are just a few of what it can offer. In simpler terms, it’s going to work wonders for your brand. But here’s the real question, how do you make such content? How can you make your blog post, video, or image viral?
It’s not easy, and there are a lot of factors to consider. However, there are three fundamental things you need to know to make any content worth sharing. The definition of anything viral is more and more people knowing it – which is achieved through social shares and reposts.
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Finding the Perfect, Specific Topic for Your Audience
Anything that goes viral online is often shared by people with similar interests. Almost all of the time, the people sharing content about guns and explosives are mainly male weapon enthusiasts. That’s just because they’re interested in it – it doesn’t take rocket science to figure that out.
Know what your audience loves to read and watch. Check what they’re posting, the content they love to share, and the other pages they’re following. Find their common interest and work from there. Don’t be too specific; go for something in general. If you sell t-shirts, sharing content about fashion works better.
Dedicate Time and Effort to Crafting Your Content
One of the most common mistakes I see shared on social media by most brands is a half-baked video. Marketing video or not, if it’s not done well, it’s not going to yield results. As a rule of thumb, if there’s room for improvement, improve it – simple.
Don’t become comfortable just because your video has a beginning and an end. Don’t be at ease about an article that has a thousand words but only provides little value. And don’t be proud of an image that has similar traits as of an image from MS Paint. You need to put time and effort to it to make sure it’s worth people’s time.
Promote Your Content
If you think after publishing your content is the end of creating viral content, you’re wrong. The last part is actually doing something to make it viral. And to do that, you have to promote it. It’s just like any product, without any marketing efforts, you’re not going to have any customers.
Be the first person to share your content, be the first to ask friends to share it, and be first to spend money on it just to spread it across the net. If you’re just going to sit and wait for people to discover it on their own, you’re time and effort in researching and creating it is going to waste.