How Facebook Interest Targeting Works

Facebook Interest Targeting is an advertising feature from Facebook. It allows your ads to be seen only by individuals with the interests you’ve chosen. This has been used by both big and small companies and has seen some promising results – you will too when you fully understand how it works. How Profiles Are Targeted One … Read more

3 Actions to Increase the Performance of Your Facebook Posts

No one can deny the advertising and promotional powers of Facebook. It is the only social media channel with over 1.6 billion active monthly users. With that number, it is funny how some brands only get a few likes for their posts; some can’t even garner at least 10 likes, and even fewer shares. Why … Read more

What You Need to Know – Snapchat Emojis

We all use emojis to express our emotions when chatting, commenting, or posting something on the internet. However, Snapchat never fails to spice up things a little bit more. Have you ever wondered what the Snapchat emoji display on your friends’ name means? I’m sure most people will think of it as just random, but … Read more

Periscope’s New Comment Moderation Feature

As one of the leading live video streaming applications, both broadcasters and viewers can observe and testify there are still hundreds of viewers trolling around and spamming irrelevant comments – even worse, unreasonably insulting the broadcaster. This is one nuisance for which the community is asking for a solution. And, thankfully, Periscope has introduced their … Read more

Snapchat VS Instagram – Which to Pick?

Snapchat and Instagram can be a great fit in any marketing strategy for small to medium-sized businesses. However, which one does better is a difficult question. Why? Because they are evenly matched against each other, giving marketers a hard time choosing one for their brand, unless they’d choose both. But, what if you can only … Read more

Tips to See Better Engagement on Instagram

Engagement on Instagram isn’t as easy as it looks. Most brands/companies are struggling to make sure their audience is participating and getting amused often. Because people seeing your posts isn’t enough, they have to be engaged, liking, commenting, using your signature hashtags, and sharing anything they can from your profile. When your followers are always … Read more

Facebook VS Twitter Ads – Let the fight begin…

We all know there are two major giants in the world of social media – Facebook and Twitter. For business, opting for the best platform might be overwhelming, as these two are very competitive, especially regarding advertising. Choosing the right one is crucial to your business’ success and improvement. So, which is the right one? … Read more

Brand Profiles Will Be Available on Instagram Soon

Based on the latest Instagram statistics, 400 million users were enjoying the unique photo sharing platform as of September 22, 2015. That’s one huge goldmine for entrepreneurs to promote their products and services. However, they lack the aspect of making brand profiles stand out and state the obvious, since they don’t have one (at the moment). … Read more

How to Save Periscope Videos longer than 24 hours

One of the major concerns using Periscope and broadcasting our videos there is the lack of a “Save Periscope Video Feature.” However, there was once an awesome third-party platform that allowed us to do so. Unfortunately, it only lasted for a year and said its farewells on May 4th of 2016: Katch.me. With all the … Read more

Goodbye Katch.me – You Will Be Remembered

Goodbyes are never easy; they come with disappointments, fears, stress, pain, and, sometimes, they leave you with more challenges. However, they can also make us stronger, wiser, and will prepare us for the future. On this post, I’ll be writing about one of the most relied on platforms, Katch.me, which offers unique services to save … Read more